3597 Eaglerock Drive – Creative Mid-Century Marketing

We’ve previously written about the very popular Mid-Century neighborhood in Atlanta – Northcrest – and it continues to attract those who appreciate these historic homes and wish to renovate and/or restore them. Northcrest is a large subdivision that was developed from the late 50′s through the mid 70′s. Over half of the homes are Mid Century Modern in concept and execution. Since the neighborhood is between three municipalities taxes are low and the area has garnered little attention. A little known gem sparkling in the heart of dixie – the Northcrest subdivision is located at the outer crux of I85 and I285 (south-east of I85 and north of I285), bordered by Chamblee Tucker Road to the south and Pleasantdale Road to the east.

3597 Eaglerock Drive is on the market for resale and the selling agent came up with a pretty creative way to market the home (which is the exact layout as the one this writer resides in). The photos are nicely garnished with two models who appear to come from the late 1950′s and are busy going about their daily lives eating, talking on the phone, working in the downstairs den, etc. The pictures instantly drawn one in and I will be surprised if someone doesn’t grab this gem up ASAP. Even in this sour market, this beautiful home has been wonderfully updated however the original feel has been left intact. Hats off to the agent for coming up with this inventive idea to show off the history of the home while also accentuating the modern updates.

Property Flyer

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